Our Expertise & What we do
Name, Image, Likeness (NIL)
What does NIL mean?
NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL.
Our agency and partners specialize in educating and advising our clients and parents on these and other important issues to ensure they are protected, as they grow and scale their business and brands.
Brand Collaborations & Endorsements
Gooden Sports Management connects our clients with top brands to create and drive worldwide brand awareness, sales, and other opportunities, through endorsements, personal appearances, licensing, and equity partnerships.
Social Media & Partnership Management
Getting the most out of your brand marketing partnership investment requires support on an end-to-end basis. This includes strategy, negotiation, activation, implementation, and measurement. We take the time to truly understand your brand and its true market potential.
As partners, we will work with you to lay out the best strategy to maximize your marketability, brand, and platform to ensure that you’re best positioned and aligned for brand partnerships.